[Eddie’s Fish Market, 5410 New Utrecht Avenue, Boro Park, Brooklyn, c. 1939–1941. From the NYC Municipal Archives Collections. Click either image for a much larger view.]
I went roaming around the primal neighborhood and decided to take a look at the spot where 13th Avenue and New Utrecht Avenue intersect — at 54th Street. The car-and-train chase in The French Connection never made it that far.
I like the Eddie’s Fish Store slogan, and fortunately the second of these photographs has it complete:
If it swims clings or crawls we have it.Commas be damned.
Bonuses: The neon fish. The kid’s hat. The face at the window. (Click for large and look closely.)
Related reading
More photographs from the NYC Municipal Archives (Pinboard)
comments: 7
Great viewing
And delicious seafood. :)
I love how you find these details,
Thanks!
“Swims clings or crawls” sounds disgusting—surely no modern marketer would write such a thing? But you know what they mean!
https://nycrecords.access.preservica.com/uncategorized/IO_19f2dcdc-bf6b-42ec-9078-70066512db2a/
NED'S
Yes, that’s an unsqueamish slogan.
The Ned’s sign looks similarly modern. They’re in the 1940 phonebook at 3904 13th Ave. There’s also an Eddie’s Fish Market in the book at 4012 13th. But I can find no trace of it in the tax photos.
https://nyshistoricnewspapers.org/?a=d&d=ndrs19460627-01&dliv=userclipping&pageoid=1.6&cliparea=1.6%2C1765%2C1922%2C921%2C521&factor=2&e=-------en-20--1--txt-txIN----------
more eddie's
Wow — so he either left Brooklyn or expanded.
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