I didn’t think about it until later in the day: the name Troy Schlitz in yesterday’s Zippy references The Beer That Made Milwaukee Famous. Ah, thought I, like Plutowater, Vitabrush, and Troy, Schlitz is yet another thing of the past, right? Wrong — it’s still being brewed. But this serving tray, which belonged to my mom and dad, is a thing of the past. Did it see any use? Doubtful.
I like the mid-century modern (1957) cartooning. But jeez, it’s a white, white, white, white world. As is, too, the world of this one-off two-page spread in Life :
No name on the tray. The signature on the advertisement: Joe Kaufman. I suspect that the tray is the work of a different artist.
[A jingle in A flat? Why A flat? To keep out the common people?]
Tuesday, February 1, 2022
Schlitzerland
Subscribe to:
Post Comments (Atom)
comments: 5
White, tight, and outta sight.
Schlitz was a go-to brand for Dad. I wonder if the "Drink Schlitz or I'll Kill You" ad campaign turned him off of it? https://vinepair.com/articles/schlitz-history-ad-campaign/
Those commercials are new to me. I think the one with the boxer and his one-liners is terrific. But the wilderness man — yikes.
Maybe they were emulating Tareyton cigarettes? (“Us Tareyton smokers would rather fight than switch.”)
My grandfather smoked Tareytons. I remember that the men, and women!, in the ads always had a very fake-looking black eye. I wonder if they also grabbed for the gusto?
If they did, they at least lived to tell the tale. : )
Post a Comment