[Life, November 14, 1949.]
Here we have an effective use of analogy:
Earmuffs : spaniels :: Champion spark plugs : winter
No, that’s not it.
Earmuffs : winter :: spaniels : Champion spark plugs
No, that’s not right either.
Here we have an effective use of analogy word association:
Spaniel makes the reader think winter, which in turn suggests earmuffs, which in turn suggests — Champion spark plugs?
No, wait.
Here we have an effective use of analogy:
Spaniels : earmuffs :: advertising : Champion spark plugs
Next slide please.
Are you ready for winter?
*
December 22: It turns out that spaniels have a history in sales. A reader passed this link on: Popularity of the cocker spaniel salesman. Thanks, reader.
Tuesday, December 21, 2021
Advertising 101
By Michael Leddy at 7:55 AM
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comments: 2
Also, earmuffs on spaniels are entirely superfluous--(the artist caught their long ear fur). So the analogy to spark plugs would be... don't bother!
Frex = Fresca
Ha!
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