Advertising 101

[Life, November 14, 1949.]

Here we have an effective use of analogy:

Earmuffs : spaniels :: Champion spark plugs : winter

No, that’s not it.

Earmuffs : winter :: spaniels : Champion spark plugs

No, that’s not right either.

Here we have an effective use of analogy word association:

Spaniel makes the reader think winter, which in turn suggests earmuffs, which in turn suggests — Champion spark plugs?

No, wait.

Here we have an effective use of analogy:

Spaniels : earmuffs :: advertising : Champion spark plugs

Next slide please.

Are you ready for winter?

*

December 22: It turns out that spaniels have a history in sales. A reader passed this link on: Popularity of the cocker spaniel salesman. Thanks, reader.