Still a diner

[518 Metropolitan Avenue, Williamsburg, Brooklyn, c. 1939–1941. From the NYC Municipal Archives Collections. Click for a much larger view.]

Finally: out of East Williamsburg, and not only are there sidewalks — there’s a diner.

The Kellogg Diner opened in 1928. The photograph captures the installation of a neon sign — a momentous occasion for any concern. (Recall The Best Years of Our Lives, in which returning vet Homer Parrish notices that his uncle’s tavern, Butch’s Place, now has a neon sign: modernity strikes.) Click for the much larger view and you’ll see a wealth of other details. Find the pie. And Irene. And “Boy, it’s a honey.” And the Luckies. But remember: Smoking Is Not Permitted.

The diner, reborn as Kellogg’s Diner, continues at this corner, though the menu is a considerable step up from ordinary diner fare. And the diner now takes reservations.

Some background:

“NYC’s iconic, 95-year-old Kellogg’s Diner goes bankrupt, seeks buyer to fork over hefty $2.5 million” (New York Post ).

“A Star Is Reborn: Kellogg’s Diner Is Revamped as a Tex-Mex Triumph” (BKMAG).

“Everything You Need to Know About the New Kellogg’s Diner” (Resy).

“Kellogg’s Diner Lives On With Jackie Carnesi at the Helm” (The New York Times , gift link).

“My All-Nighter in a Vanishing World: the 24-Hour Diner” (The New York Times, gift link).

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