Martin Dressler has been looking at the advertisements in the cars of the horse railway lines. He has an idea about how to advertise the Metropolitan Lunchroom and Billiard Parlor.
Steven Millhauser, Martin Dressler: The Tale of an American Dreamer (1996).
It’s only 1894, and Martin has anticipated the Sachplakat approach to advertising — the single striking image — that was to develop in the early twentieth century. He’s a man ahead of the times.
Related reading
All OCA Steven Millhauser posts (Pinboard)
Thursday, May 18, 2023
Rapture
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