Saturday, April 18, 2020

“Butter maiden” retired

The Land O’Lakes “butter maiden,” a fixture on packaging since 1928, has been retired. No explanation from the company, but the explanation should be obvious: the days of Native American “mascots” belong in the past.

The New York Times has an article. But I learned about the redesign from a blog post by Daughter Number Three. As she says, “Finally.”

comments: 2

Fresca said...

I applaud that change--amazed they didn't do it sooner, in fact.

But I was a bit sorry they didn't replace the "Indian Maiden" with something else, like a canoe? a cow? a cow in a canoe?

Michael Leddy said...

Cows in canoes: there’s a butter I can get behind. The new design does look a bit empty.