Friday, September 8, 2017

A 1957 Mongol advertisement

[Life, April 1, 1957. Click for a larger view.]

One year earlier, an Eberhard Faber advertisement touted the Mongol as writing 2,162 words for one cent. In that ad Mongols were priced at fifteen cents for two. So one Mongol equalled 2,162 × 7.5, or 16,215 words. Now it’s 1957, and a Mongol writes fifteen more words, but the price per word is higher: only 1,623 words for one cent.

The number that really commands my attention in this ad: 88. As in: “88 per cent of America’s writing is done with a woodcased pencil.” The importance of being analog.

Related reading
All OCA Mongol posts (Pinboard)

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