Friday, January 26, 2024

An EXchange name sighting

[From Backfire (dir. Vincent Sherman, 1950). Click for a larger view.]

The Glendale address appears to be fictional, but SYcamore was indeed a Los Angeles EXchange name. The business card filling the screen is what I call a low-grade reality effect. Without the close-up, a skeptical viewer might think that a character had been handed nothing but a blank bit of cardstock.

Related reading
All OCA EXchange name posts (Pinboard)

comments: 2

Geo-B said...

Unfortunately, it's common in movies today, to show an important clue on a note or a screen, like a cell phone screen, but it's too small to really pick up. It's very frustrating.

Michael Leddy said...

I sometimes wonder if it's meant to get the viewer to pause. Or maybe there's an assumption that the viewer has an enormous screen.