Efforting, or effort as a verb

Stephanie Ruhle on MSNBC’s The Eleventh Hour last night: “[They’re] not even efforting him.”

Elaine and I were hearing the word efforting for the first time, and it snapped us out of our eleventh-hour torpor. But the use of effort as a verb is not all that new.

Grammarphobia looked at effort as a verb in 2007 and found it in the Oxford English Dictionary as a transitive, marked obsolete, defined as “to strengthen, fortify,” with one 1661-ish citation: “He efforted his spirits with the remembrance ... of what formerly he had been.”

Speaking of Donald Trump’s Republican rivals (with the exception of Chris Christie), Ruhle meant something else: They’re not even trying hard; they’re not even making an effort to mount a challenge.

A quick look at Google Books shows that efforting is also used as a noun, a gerund, and that it can mean not trying hard but trying too hard: “Keeping things simple means being willing to let go of ‘efforting’ — or trying too hard.” So how to make it clear that someone is trying hard or that someone is trying too hard? By avoiding the use of effort as a verb.

I hereby pronounce the verb effort a skunked term. From the Garner’s Modern English Usage entry for skunked term: “any use of it is likely to distract some readers.” Or some viewers of The Eleventh Hour.

[“Eleventh-hour torpor”: we’re on Central Time, but we record the show. It really was eleventh-hour torpor. Fulsome, one of Bryan Garner’s examples of skunked terms, is a word we hear all the time on the news: “fulsome praise,” “a fulsome investigation.”]