A prisoner of Gowanus

[58 2nd Avenue, Gowanus, Brooklyn, c. 1939–1941. From the NYC Municipal Archives Collections. Click for a much larger view.]

I thought of the old KENTILE FLOORS sign and found myself once again in Gowanus. It’s a Brooklyn neighborhood that I’ve visited many times in these pages. I am a prisoner not of 2nd Avenue but of Gowanus.

In Brooklynite memory, the KENTILE FLOORS sign that stood atop the Kentile, Inc. building is a beloved landmark, though the Kentile name is now associated with mesothelioma. There’s no trace of the sign in the WPA tax photographs, but I did find this coffee shop, whose address for some reason is listed as that of the now-defunct manufacturer.

Life, September 1, 1952. Click for a larger view.]

If you click the tax photograph for the larger view and look closely, you’ll see the name Gowanus Coffee Shop on the window. Notice too the Schaefer Beer sign in the window: this (former?) coffee shop must have had a liquor license. And notice not just one but two Bell Telephone signs: signs of civilization. It’s not easy to ignore the figure standing in the doorway. Whoever she is, she is not amused. I imagine her speaking in comic-strip Brooklynese: “Whaddaya gonna do, just stan’ there all day takin’ my pitcher?”

[Click for a larger view.]

Today 58 2nd Avenue is home to the Achim Importing Co. and is unrecognizable as its former self.

Related reading
More photographs from the NYC Municipal Archives (Pinboard)