[5712 New Utrecht Avenue, Boro Park, Brooklyn, c. 1939–1941. From the NYC Municipal Archives Collections. Click for a much larger view.]
Here’s a candy store, right next to Sam’s/Not Sam’s Italian American Grocery. Just some candy store, you say? Just some luncheonette? Not so. At one time this establishment had its own matchbooks: Winckler & Meyer / Homemade Ice Cream / & Ices / Luncheonette. There’s just such a matchbook for sale.
By the time of this photograph, the business was just Winckler’s, or E. Winckler. Ernest Winckler is listed in the 1940 telephone directory as residing at this address. A 1946 advertisement for a waitress identifies the business as Winckler & Lazareth. The storefront was most recently a Sleeptight Warehouse Outlet Center. As of 2022, 5712 was a vacant retail/office space, with two liens against its owner for construction work.
If you click for the much larger view, you may decide for yourself whether those are boxes of candy in the window to the right.
I owe the discovery of the matchbook and the presence of this post to a close reader. Thanks, Brian.
Related reading
More from the NYC Municipal Archives (Pinboard)
Sunday, April 30, 2023
Winckler’s
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comments: 4
keep the tax photos coming
upper right has faded ad for a general store
correction, it looks like brophy funeral parlor, 5708
You’re right. I wonder if it was already a ghost sign — Brophy’s is in the directory, but the 5708 property in the tax photo has a FOR RENT sign.
I shall and will keep them coming.
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