Monday, April 3, 2023

All ice cream, all the time

Smiling faces of all ages eating Hydrox ice cream. The first paragraphs of text read: “There is a wealth of health is Hydrox Ice Cream. You can live on HYDROX Ice Cream alone — keep healthy and grow strong. In it is every vitamine (sic), sugar, every food fat, every tissue-building and nourishing element your body needs. HYDROX alone will sustain life becans it is Cream — best part of Milk, one product that Nature made solely for food. [The Brooklyn Daily Eagle, May 5, 1925. Click for a much larger and more readable view.]

“You can live on HYDROX Ice Cream alone”: I guess this advertisement makes Hydrox the Soylent of its time. And how strange to discover — this very morning — that Soylent offers a “Neapolitan Variety Pack.”

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Candy store with Hydrox Ice Cream sign : A 1961 Hydrox Cookies advertisement

By Michael Leddy at 8:26 AM

6 comments:

  1. AnonymousApril 03, 2023 9:20 AM

    great ad

    delivery truck

    https://catalog.archives.gov/id/234118685

    ReplyDelete
  2. Michael LeddyApril 03, 2023 9:23 AM

    Good find. I wonder if that’s the Third Avenue El.

    ReplyDelete
  3. AnonymousApril 03, 2023 10:50 AM

    possibly 3rd ave and 87th street

    ReplyDelete
  4. Michael LeddyApril 03, 2023 12:37 PM

    I believe you.

    ReplyDelete
  5. AnonymousApril 03, 2023 2:49 PM

    it's a mystery

    https://books.google.com/books/content?id=z_VIAAAAYAAJ&pg=RA2-PA46&img=1&zoom=3&hl=en&bul=1&sig=ACfU3U2FmAyh6OqJyp3M0d2NDkIrMk50Qw&w=1025

    ReplyDelete
  6. Michael LeddyApril 03, 2023 2:51 PM

    Out of Joliet!

    ReplyDelete

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