Monday, April 3, 2023

All ice cream, all the time

Smiling faces of all ages eating Hydrox ice cream. The first paragraphs of text read: “There is a wealth of health is Hydrox Ice Cream. You can live on HYDROX Ice Cream alone — keep healthy and grow strong. In it is every vitamine (sic), sugar, every food fat, every tissue-building and nourishing element your body needs. HYDROX alone will sustain life becans it is Cream — best part of Milk, one product that Nature made solely for food. [The Brooklyn Daily Eagle, May 5, 1925. Click for a much larger and more readable view.]

“You can live on HYDROX Ice Cream alone”: I guess this advertisement makes Hydrox the Soylent of its time. And how strange to discover — this very morning — that Soylent offers a “Neapolitan Variety Pack.”

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Candy store with Hydrox Ice Cream sign : A 1961 Hydrox Cookies advertisement

comments: 6

Anonymous said...

great ad

delivery truck

https://catalog.archives.gov/id/234118685

Michael Leddy said...

Good find. I wonder if that’s the Third Avenue El.

Anonymous said...

possibly 3rd ave and 87th street

Michael Leddy said...

I believe you.

Anonymous said...

it's a mystery

https://books.google.com/books/content?id=z_VIAAAAYAAJ&pg=RA2-PA46&img=1&zoom=3&hl=en&bul=1&sig=ACfU3U2FmAyh6OqJyp3M0d2NDkIrMk50Qw&w=1025

Michael Leddy said...

Out of Joliet!