Saturday, May 14, 2022

Egghead paperbacks

“Wouldn’t it make more sense,” Epstein asked, “to sell twenty copies of The Sound and the Fury at a dollar than one hardcover copy at ten dollars?”

In The American Scholar, Mark LaFlaur writes about Jason Epstein and “The Birth of the Egghead Paperback.”

A related post
The Eighth Street Bookshop (A 1961 advertisement)

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