Tuesday, May 26, 2020

A Mirado jingle?

A reader who found my post about the end of the Mirado pencil wondered if anyone remembers a jingle from radio or television: “Eagle Mirado, the pencil that stays sharp for pages.” I went to Google Books to try to find it:

[The Saturday Evening Post, September 7 and 28, 1956. Click either image for a larger view.]

Well, there’s the “stays sharp for pages”, but no jingle. And that is one handsome haircut, isn’t it?

The secretary, too, has an attractive cut.

I also found something in snippet view from Newsweek, Office Management, and U.S. News and World Report (all 1959): “EAGLE’S live TV tests proved a pencil can be strong and smooth and durable without sacrificing any single value!” Live TV tests! So it seems at least possible that a jingle accompanied an Eagle television promotion.

Jingle or no jingle, the idea of pencils being tested on live television makes clear that there was nothing like the dowdy world for home entertainment.

Related reading
All OCA pencil posts (Pinboard)

[Let the record show that the September 7, 1957 issue of the Post also has a full-page for the Dixon Ticonderoga. Back-to-school time = pencil wars.]

comments: 2

Sean said...

"Stays sharp for pages" is a nice tagline.

Michael Leddy said...

It reminds me of the advertisements claiming that gum improves concentration. “Stay sharp with Mirado!”