Eww, influencers

In an e-mail:

New England has long been home to L.L.Bean, and now it’s home for Drake and Ann Michael Maye. As they continue this next chapter, we’re excited to partner with them and share stories that celebrate time outside, everyday traditions, and the moments that make a place feel like home.

He: a New England Patriots quarterback (though L.L. makes no mention of his team affiliation). She: “content creator and media personality known for her popular baking and lifestyle content.” It all seems like a deeply un-Beanie marketing strategy.

Something I realized only after copying and pasting the above text: the company name has no space before Bean. How long has that been going on? At least nineteen years: there’s a discussion at Wikipedia.