I noticed this morning: Pepperidge Farm now packages its bread as “Crafted Baked Goods.” The company is not alone.
Orange Crate Art is not friendly to craft — a vogue word, to be sure. School assignments are crafted. City ordinances are crafted. Movies are crafted — from scratch. The vitamin and mineral supplement Airborne is crafted, specially crafted. Poems of course are not just crafted but well-crafted. And some baked goods are handcrafted. No doubt from scratch.
Tuesday, January 31, 2023
Crafted, baked
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https://www.google.com/books/edition/Campbell_Soup_Company/wqekiCpw4qcC?hl=en&gbpv=1&dq=pepperidge+farm+hand+kneaded&pg=PA48&printsec=frontcover
Holy smokes! I hope they washed their crafty hands. Thanks, Anon.
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