Tuesday, January 31, 2023

Crafted, baked

I noticed this morning: Pepperidge Farm now packages its bread as “Crafted Baked Goods.” The company is not alone.

Orange Crate Art is not friendly to craft — a vogue word, to be sure. School assignments are crafted. City ordinances are crafted. Movies are crafted — from scratch. The vitamin and mineral supplement Airborne is crafted, specially crafted. Poems of course are not just crafted but well-crafted. And some baked goods are handcrafted. No doubt from scratch.

comments: 2

Anonymous said...


Michael Leddy said...

Holy smokes! I hope they washed their crafty hands. Thanks, Anon.