The vitamin and mineral supplement Airborne is “crafted.” In fact (or in adspeak), it’s “specially crafted.” I am reassured to know that the powder in those little packets isn’t made of random ingredients. Can Emergen-C make that claim?
Elaine caught crafted last night, when I wasn’t paying attention to a commercial. Thanks, Elaine.
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Saturday, December 17, 2016
Crafted
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Groan. I want to see the vats and tubes the stuff is "crafted" in.
ReplyDeleteRight up there with artisanal bread sold en masse.
ReplyDeleteThis afternoon I saw a commercial for the Mini-Clubman, which is not only "crafted," but "crafted" in Oxford. The term "en masse" is even used.
ReplyDelete