Saturday, December 17, 2016


The vitamin and mineral supplement Airborne is “crafted.” In fact (or in adspeak), it’s “specially crafted.” I am reassured to know that the powder in those little packets isn’t made of random ingredients. Can Emergen-C make that claim?

Elaine caught crafted last night, when I wasn’t paying attention to a commercial. Thanks, Elaine.

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Craft vogue
Words I can live without (Including crafted)

comments: 3

Daughter Number Three said...

Groan. I want to see the vats and tubes the stuff is "crafted" in.

Slywy said...

Right up there with artisanal bread sold en masse.

Slywy said...

This afternoon I saw a commercial for the Mini-Clubman, which is not only "crafted," but "crafted" in Oxford. The term "en masse" is even used.