Saturday, December 9, 2017

Myth appeal

[Zippy, December 9, 2017.]

I admire Bill Griffith’s willingness to reference American ephemera with little or no explanation. Will someone get it? Who knows.

That sphinx’s face belongs to Bert Piel. He and his brother Harry were cartoon spokesmen for Piels Beer, with voices by Bob and Ray. (Bob Elliott was Harry; Ray Goulding, Bert.) In 2013 the cartoon brothers appeared on a television screen in a Zippy strip. And who knows in how many Zippy strips before that.

A Wikipedia article about Piels cites a beer expert who explains that the popularity of the Bert and Harry commercials hurt the brand:

“Unfortunately, the beer itself was not very good. Because of the great ads, all kinds of people bought it for the first time, hated it and spread the news everywhere about how awful it was. It was a case of terrible word of mouth caused by a wonderful ad campaign.”
YouTube has a goodly number of Bert and Harry television commercials.

Related reading
All OCA Zippy posts (Pinboard)

comments: 0