[2514 Hughes Avenue, Bronx, c. 1939–1941. From the NYC Municipal Archives Collections. Click for a much larger view.]
Those are rather modest signs for a business devoted to signs, no? But wait — there’s more. Here’s what I like to call urban retail density, a multitude of signs, and not one, not two, but three car radiators:
[2510-2512 Hughes Avenue, c. 1939–1941. From the NYC Municipal Archives Collections. Click for a much larger view to find the radiators.]
The five-story building in the background is the warehouse that became Fordham University’s Faculty Memorial Hall. The house in this tax photograph stood near it.
The odd porch scene at no. 2514 might make a fine front cover for somebody’s record album. And Fordham Sign Co. on the back?
[Click either image for a larger view.]
None of these buildings stand.
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Sunday, March 29, 2026
Fordham Sign Co.
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comments: 4
Like those radiators
Same. This stretch of what’s really Fordham Road is now a surgery center.
love looking at the old photos simply because the architecture seemed to be more interesting back then. today they seemed to blend into each other and to me quite visually unattractive.
by the way, i'm reading power broker and have made it to the first 400 pages. moses reminds me so much of trump. i wonder if their paths ever crossed.
kirsten
Today the density is missing. I like store windows with a gazillion items on display.
The current occupant isn’t mentioned in Caro’s book, but that doesn’t mean that they never met. The co’s arrogance is very much in the Moses tradition. Another master builder!
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