The Korea Herald reports that in South Korea, “handwriting has become the new cool” by means of pilsa, the practice of copying passages by hand: excerpts from novels, poetry, song lyrics, “famous quotes,” whatever. Pilsa books, with texts on left-hand pages and blank pages on the right, are popular:
According to Kyobo Book Centre, the number of new pilsa titles increased from 57 in 2023 to 81 in 2024 — a 42 per cent jump. Sales of pilsa books surged by 692.8 per cent.Here are some more examples.
The trend is thriving on social media, with Instagram posts tagged with pilsa rising from an accumulated 650,000 in September 2023 to 701,000 as of March 2025.
“We’re seeing an analog boom, especially among people in their 20s and 30s,” said a Kyobo spokesperson. “Beyond just reading, there’s a growing trend of carefully handwriting passages, decorating them and sharing them on social media.”
Related reading
All OCA handwriting posts (Pinboard)
comments: 2
https://collections.artsmia.org/art/42282/new-years-celebration-ishida-shuho
two comments in one, handwriting and harbinger
Beautiful art -- even better than Hi and Lois!
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