Tuesday, April 6, 2021

Name that sandwich

[Life, February 7, 1941. Found while looking for something else. Click for a larger view.]

“When you’ve tasted it, names will come easily.” I bet. But I’m not sure this sandwich ever received a satisfactory (printable?) name. There’s no follow-up advertisement.

Here’s a more difficult challenge: devise an appropriate name for this sandwich seventy years after the fact, without tasting. The ingredients: French toast, currant jelly, chopped nuts, and PREM, pan-fried or broiled. The garnishes appear to be black olives and little bits of shag carpet. Okay, it’s parsley.

When it look at old advertisements, I sometimes wonder how the ancestors manage to make it through meals. PREM, to my surprise, is still a foodstuff.

As the ad says, “Rules and entry blanks at your dealer’s.” (Your dealer’s what?) It’d be simpler to leave your suggested name(s) in the comments here.

Enter today!


April 6: A reader in New Jersey shared the winning name from 1941: Major Premway, as found in Google Books:

[From Fell’s Official Guide to Prize Contests and How to Win Them (1975). Snippet view only.]

Thank you, reader!

It’s curious that the names suggested by readers in 2021 — Croak Madame, the General Eisenhower (or the Ike), and prem-oh-nosh-in — are, like the 1941 winner, about personal names and puns.

comments: 5

Anonymous said...


Elaine Fine said...

The General Eisenhower, Ike for short, of course. I’d like an Ike on rye, hold the prem.

The Crow said...

Croak Madame, because I would.

Chris said...

I had to look twice to make sure that it said "ready to eat" at the bottom and not "ready to cat." Fonts matter!

Michael Leddy said...

Thanks for the names, Anon. Elaine, and Martha, and thanks for catching the cat, Chris. I’ll be serving one more Prem ad tomorrow.