Advertising v. criticism

What, in the end, makes advertisements so superior to criticism? Not what the moving red neon sign says — but the fiery pool reflecting it in the asphalt.

“These Spaces for Rent,” in One-Way Street , trans. Edmund Jephcott (Cambridge: The Belknap Press of Harvard University Press, 2016).

Other Walter Benjamin posts
Benjamin on collectors : Handwriting and typing : Happiness : Metaphors for writing : On happiness : On readers and writers : On writing materials : “Pencils of light” : Smoke and ink