You need to post more than once a week to have any hope of attracting readers to your blog. Daily postings are even better.Further reading
Tom Parker, Rules of Thumb: A Life Manual (New York: Workman Publishing, 2008), 224.
Rulesofthumb.org
Rule of thumb (Wikipedia)
[Yes, this post is very meta.]

You're probably right there; I read yours every day!
ReplyDeleteI aspeire some day to get one out more than once a month!
Thanks, Tom.
ReplyDeleteFor the record, I’m not convinced of the truth of this rule of thumb — I’m subscribed to many blogs whose writers post infrequently, and I look forward to their posts. I thought it was amusing though to get a blog post out of this advice. : )
It depends. Tim Ferriss, for instance, advocates posting more infrequently. Then again, most of the most-popular bloggers post multiple times a day, e.g., Andrew Sullivan. But that can lead to burnout. I suspect one of the reasons 95 percent of blogs are abandoned is that the pressure to post something everyday is just too much. Less is more, right?
ReplyDeleteI wasn’t prepared to be impressed by Tim Ferriss’ presentation (I’ve heard too many students tell me with complete seriousness that they plan on a four-hour workweek), but I am. Thanks, Matt.
ReplyDeleteDid you see that Andrew Sullivan is taking off the rest of August? He said that he’s going to read books, on paper. I couldn’t imagine being online as he is, day after day.
Less can be more. But more can also be more. : ) There’s so much to notice and “rescue” for possible attention.