COLD BREWSKI’S

[As seen in a supermarket.]

As I wrote in a 2022 post, “I don’t go looking for trouble. It finds me.” This sign, perhaps nine or ten feet wide, hangs above a giant walk-in cooler, unignorable, in your face. Or at least above your face.

I have alerted the Apostrophe Protection Society. And I’m not joking.

*

It didn’t occur to me until long after posting this photograph that Brewski’s could be a possessive — that this cooler is Cold Brewski’s Place. But to my eyes the apostrophe still looks wrong, or at least badly kerned.

Related reading
All OCA apostrophe posts (Pinboard)