Saturday, August 28, 2021

Johnson Smith and Zippy

[“Stay Back, Ye Varmints!” Zippy, August 28, 2021. Click for a larger view.]

Today’s Zippy goes down a rabbit hole filled with x-ray specs and rubber chewing-gum. And comical motto rings. They’re all part of the Johnson Smith story.

[Click for a larger view.]

The Internet Archive has several Johnson Smith catalogs for browsing and downloading. I found these comical motto rings on page 95 of the 1938 catalog. (Caution: this catalog contains racist imagery.) Good thing the rings were on page 95 — the catalog runs to 570 pages.

And now I’m imagining Johnson Smith receiving the Ken Burns treatment. First, the voice of Keith David:

“The catalog featured a daring new novelty — a Whoopee Cushion or ‘Poo-Poo Cushion.’ It would change the novelty business forever.”
And then an aged prankster speaks:
“You have to understand: this was something new. And we were all hungry for something new.”
&c. &c.

Related reading
All OCA Zippy posts (Pinboard)

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