Tuesday, November 28, 2017

Chock full o’Coffee

“Most of the people in New York — we’ve been there forever and they get it, but if you’re in Omaha and suddenly we’re on the shelf and you see the brand for the first time, there’s confusion”: The hard work of assuring shoppers that Chock full o’Nuts coffee is just coffee — no nuts.

Chock full o’Nuts is our household’s everyday coffee. Pistachios are our everyday nuts.

Related posts
A 1964 guidebook description : Chock full o’Nuts reverie : Chock fill o’Nuts in a movie : Chock full o’Nuts lunch hour, 1955 : Chock full o’Nuts skyline with the WTC

comments: 3

zzi said...

Paste this on the can to confused them. "Better coffee millionaire money can't buy"

Anonymous said...

http://webcache.googleusercontent.com/search?q=cache:QsltvWYfqQgJ:auctions.toystrainsandotheroldstuff.com/lots/view/1-5R3M5+&cd=87&hl=en&ct=clnk&gl=us

Michael Leddy said...

LOL! “Not greasy”: that could be a good coffee slogan too.