Tuesday, November 28, 2017

Chock full o’Coffee

“Most of the people in New York — we’ve been there forever and they get it, but if you’re in Omaha and suddenly we’re on the shelf and you see the brand for the first time, there’s confusion”: The hard work of assuring shoppers that Chock full o’Nuts coffee is just coffee — no nuts.

Chock full o’Nuts is our household’s everyday coffee. Pistachios are our everyday nuts.

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A 1964 guidebook description : Chock full o’Nuts reverie : Chock fill o’Nuts in a movie : Chock full o’Nuts lunch hour, 1955 : Chock full o’Nuts skyline with the WTC

comments: 3

zzi said...

Paste this on the can to confused them. "Better coffee millionaire money can't buy"

Anonymous said...


Michael Leddy said...

LOL! “Not greasy”: that could be a good coffee slogan too.