“Most of the people in New York — we’ve been there forever and they get it, but if you’re in Omaha and suddenly we’re on the shelf and you see the brand for the first time, there’s confusion”: The hard work of assuring shoppers that Chock full o’Nuts coffee is just coffee — no nuts.
Chock full o’Nuts is our household’s everyday coffee. Pistachios are our everyday nuts.
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Tuesday, November 28, 2017
Chock full o’Coffee
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Paste this on the can to confused them. "Better coffee millionaire money can't buy"
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ReplyDeleteLOL! “Not greasy”: that could be a good coffee slogan too.
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