Monday, January 2, 2012

James M. Cain on Los Angeles

A catalogue of signage, from James M. Cain’s “Paradise,” a 1933 essay on Los Angeles, just reprinted in the Los Angeles Times :

Rabbit Fryers, 50¢; Eggs, Guaranteed Fresh, 23¢ Doz.; Canary Birds, 50¢, Also Baby Chix, Just Hatched; Car Mart, All Makes Used Cars, Lowest Prices; Orange Drink, 5¢; Eat; Drink Goat Milk for Health, Drive Right In; Pet Cemetery 300 Yds., Turn to Right; Finest English Walnuts, 15¢ Lb.; $100 Down Buys This Lot, Improvements Installed, No Assessments; Eat; Scotty Kennels, 100 Yds.; Pure Muscat Grapejuice, 35¢ Gal., We Deliver; Eat.

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