At Daring Fireball, John Gruber calls Apple CEO Tim Cook’s letter re: Maps “humble and honest.” I’m almost willing to agree. What sinks the letter for me is one word the final paragraph:
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.Did you catch it? It’s that incredibly, which to my mind minimizes the company’s failure (the standard we failed to reach is incredibly high) while proclaiming the company’s greatness (the standard we will reach is incredibly high). Not exactly humble.