[4920 New Utrecht Avenue, Boro Park, Brooklyn, c. 1939–1941. From the NYC Municipal Archives Collections. Click for a much larger view.]
“Neon in daylight is a / great pleasure”: Frank O’Hara, in “A Step Away from Them,” imagining what his friend and fellow poet Edwin Denby would write.
I chose this photograph for its neon in semi-daylight, vivid in the shadow of the El. The band of light between the El and the buildings looks itself a bit like neon, or at least like fluorescence.
A quick check of online sources shows that in 1909 the 4920 address housed a saloon. A neighborhood miscreant passed a bad check there. The construction of the El in 1914 led to lawsuits from the owner of 4920 and other property owners on the block over noise, darkness, and decreased rental value, with damages paid out in 1922. In 1933 4920 may have housed a delicatessen.
The property may have been undergoing an identity crisis when its tax photograph was taken. Was it a bar & grill? (Look closely.) A delicatessen? (Look closely.) A liquor store? (Look closely.) The 1940 telephone directory has it as a restaurant:
[Click for a larger view.]
Two brands of beer are advertised in the window, Breldt’s and Ox Head. The Peter Breldt Brewing Company was based in Elizabeth, New Jersey. During Prohibition, the Peter Breldt Company, minus the Brewing, brewed near beer that was too near. Ox Head was a product of the Wehle Brewing Company, West Haven, Connecticut.
In 1949, just days after a liquor license was issued to the Utrecht Restaurant (to a new owner?), this advertisement appeared in The Brooklyn Eagle:
[The Brooklyn Eagle, March 20, 1949.]
Someone was cleaning house.
The Utrecht Restaurant, still operating under that name, received another liquor license (for yet another owner?) in 1963. In 1964 the liquor license for this address went to the Boro Lounge. Today the first floor of 1420 is split between Emil’s Shoes and Zion Car Service.
Related reading
More photographs from the NYC Municipal Archives (Pinboard) : C. O. Bigelow : https://mleddy.blogspot.com/2010/09/minetta-tavern.html : Saratoga Bar and Cafe
Sunday, September 8, 2024
Neon in semi-daylight
Subscribe to:
Post Comments (Atom)
comments: 4
That's a great one. Wonder what the lakewood story was
I meant to look it up, but I was blinded by the neon. Lakewood had/has a large Jewish population and was known as something of a vacation spot. I would guess that the bus was meant for people visiting family or friends or making a daytrip out of the city.
for neon fans, here is a panaroma of different signs
https://nycrecords.access.preservica.com/uncategorized/IO_1acf66f8-25ed-43c5-8be5-f2cf8933a46f/
Thanks, Anon.
Post a Comment