I got around to watching Apple’s iPad demo yesterday, and it confirmed the thought that had already been running around my brain: the iPad is meant for college students.
Consider the name. For a student who already owns an iPod, the name alone makes the new device sound like a logical next step.
Consider the timing. Coming in late March (Wi-Fi) and April (3G), the iPad looks like a perfect high-school graduation present.
Consider the price. For a family sending a daughter or son to college, the iPad is an attractive alternative to a low-end Windows laptop (and half the price of a MacBook). If the iPad carries an educational discount, it becomes an even more appealing purchase. As e-textbooks become more common, the iPad makes a Kindle superfluous. And an absence of heavy-duty programs poses no problem: a student who needs Excel or Word can always find it (and a printer) in a college computer lab. (Then again, Microsoft could develop an iPad version of Office.)
Consider, finally, posture. As I’ve toyed with the idea of buying an iPad, I’ve been vexed by the question of how I might use the dang thing. I’ve imagined sitting, ankle on knee, with my legs falling asleep. I’ve imagined sitting on tiptoes, so to speak, legs slightly lifted to keep the machine from sliding off my lap. And then it hit me: the iPad is perfect for the posture I see every day in college hallways: sitting on the floor, back to wall, legs extended or pulled up into an inverted V.
And sure enough, the iPad demo shows a sweatshirted, denim-panted male stretched on a sofa, his legs pulled up into an inverted V. He reappears in a chair, his legs pulled up again (propped against a convenient table, I suppose).
The market that the iPad is to conquer: college students. That’s my hunch. (Now let’s see if I’m right.)
One thing that puzzles me: Apple’s demo says that the iPad offers the best browsing, e-mail, movie, and photo experiences. Shouldn’t the iPad function as a gateway drug, leading the user to a (more expensive) Mac? I suspect that anyone who’s charmed by the iPad’s elegance and decides to get a Mac will not be worried by the contradiction. Reality distortion field and all that.
[If you watch the video, look closely at 2:23–2:43. See how little those legs move? The iPad in practice will probably be a shakier proposition.]
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