Tuesday, February 25, 2020

“Catch” of a Lifetime

[Life, October 10, 1956. Click for a larger view.]

Pencils were serious business (and sometimes, as in this full-page advertisement, punny business). How serious? There’s even a 1 1/2® “Servisoft” Mirado, “smoother and blacker than a 2, stronger and longer lasting than a 1.” A gimmick, sure, but only possible when the average user took pencils seriously.

Related reading
All OCA pencil posts (Pinboard) : Farewell, Mirado

comments: 3

zzi said...

Here I thought he was picking a lock.

Michael Leddy said...

The guy clearly has time on his hands. He needs some genuine desk toys.

Slywy said...

I should mention that I think a Dixon Ticonderoga made an appearance in the Octave Chanute film. Unless I'm mixing it up with something else I've seen.

RIP, MIrado/Mikado.

I'm very fond of Camels, especially the Craft Design Technology and Natural versions.