The Glenlivet Capsule Collection

From a press release for The Glenlivet Capsule Collection:

The Glenlivet, the original Speyside single malt Scotch, has unveiled a ‘Capsule Collection’ of glassless cocktails that redefine the way whisky is traditionally enjoyed. Launched during London Cocktail Week in partnership with cocktail legend Alex Kratena, the limited-edition The Glenlivet ‘Capsule Collection’ is a range of delicious whisky cocktails served in a seaweed-extract casing, one of nature’s most renewable resources.

A first of its kind for a spirit brand, the edible capsules are 23ml in size, fully biodegradable and provide the perfect flavour-explosion experience. Enjoying them is simple, the capsules are popped in the mouth for an instant burst of flavour, and the capsule is simply swallowed. There is no need for a glass, ice or cocktail stirrer.

Yeesh.

I cannot figure out if the capsule is to be eaten. The press release says that “if discarded,” the capsules biodegrade. I’m not sure which would be worse: eating the casing of a tiny cocktail or removing it from one’s mouth. The promotional video is coy. At any rate, Scotch is to be sipped, not “simply swallowed.”