Monday, August 7, 2017

Flying high on Dextrose

[Boys’ Life, January 1937.]

This issue of Boys’ Life runs on dextrose. The Curtiss Candy Company has prominent ads for Baby Ruth, Butterfinger, and Oh Henry! on the inside, and a full-color back cover for Baby Ruth, “the most delicious, tempting, nutritious candy bar you can eat.” And there’s a helpful tip: “You’ll want to serve sliced Baby Ruth at your parties — it is a welcome and appropriate dessert.” Curtiss always spells dextrose with a capital D. More Dextrose, Mrs. Higginbotham?

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