Friday, June 28, 2013

Velveeta for breakfast

“I don’t like to golf. I love to golf. That’s why I eat Velveeta at breakfast. It’s made with delicious ingredients, and carefully baked —”


I was listening, not looking, and this commercial made me look, which in some way marks it as successful. But belVita is strangely named, especially in light of the consonant sounds b and v en español. I see the potential for significant, persistent confusion, and a block of cheese for breakfast.

comments: 2

stefan said...

I have nothing to add, Michael, but I thought you might like to know that I had exactly the same experience. I guess we can add this to the long list of unfortunate brand names.

Michael Leddy said...

It’s a good thing we have only one of these products in our house, the belVita “biscuits.” Elaine likes them and insists on calling them cookies.