[Life, October 10, 1956. Click for a larger view.]
Pencils were serious business (and sometimes, as in this full-page advertisement, punny business). How serious? There’s even a 1 1/2® “Servisoft” Mirado, “smoother and blacker than a 2, stronger and longer lasting than a 1.” A gimmick, sure, but only possible when the average user took pencils seriously.
Related reading
All OCA pencil posts (Pinboard) : Farewell, Mirado
Tuesday, February 25, 2020
“Catch” of a Lifetime
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comments: 3
Here I thought he was picking a lock.
The guy clearly has time on his hands. He needs some genuine desk toys.
I should mention that I think a Dixon Ticonderoga made an appearance in the Octave Chanute film. Unless I'm mixing it up with something else I've seen.
RIP, MIrado/Mikado.
I'm very fond of Camels, especially the Craft Design Technology and Natural versions.
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