[Detail from the box for a Cosco Open/Closed Sign, as seen at Staples.]
I glanced at the box and thought, My eyes . I can think of five possible explanations for the poor kerning:
1. The people who put together this sign didn’t know what they were doing.
2. The people who put together this sign knew what they were doing: making a homely, unintimidating sign.
3, 4, 5. The people who put together this sign were having a laugh at the company’s expense, the consumer’s expense, or both.
The killer detail is the upside-down S in PLEASE. Please!
If you’d like to improve your kerning skills, Kern Type is a fun (free) online game. Hint: with each word, you can adjust all letters but the first and last.
All OCA signage posts (Pinboard)
[This post is for Daughter Number Three, who knows from kerning.]
Thursday, October 29, 2015
By Michael Leddy at 2:40 PM