“Welcome in” in the Times

“Welcome in” makes The New York Times (gift link): Nitsuh Abebe writes about “What the Retail Greeting ‘Welcome in’ Says About What Customers Really Want.” The conclusion:

Customers want something rare and unreasonable — the worker who is genuinely, irrationally devoted to helping them, for peanuts. They walk into stores with finely calibrated preferences about what language suggests workers are ready to simulate that experience.

Well, some customers, in some stores. (Spend some time in Wal-Mart.)

Did you notice the lowercase in in the headline? According to the most recent edition of The New York Times Manual of Style and Usage (2015), that in should be capitalized:

Some of the “little” headline prepositions occasionally turn into adverbs, modifying the preceding word; in those situations, they are capitalized: Mayor Drops In ; Meeting Drones On .

But maybe the house style has changed.

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