Flubs of Ford

From The Wall Street Journal, the story of Mike O’Brien, “The Ford Executive Who Kept Score of Colleagues’ Verbal Flubs.” An excerpt:

During a 2019 sales meeting to discuss a new vehicle launch, a colleague blurted out: “Let’s not reinvent the ocean.”

At another meeting, in 2016, someone started a sentence with: “I don’t want to sound like a broken drum here, but…”

For more than a decade, O’Brien kept a meticulous log of mixed metaphors and malaprops uttered in Ford meetings, from companywide gatherings to side conversations. It documents 2,229 linguistic breaches, including the exact quote, context, name of the perpetrator and color commentary.