“School Pencils? Pencil Cases?”

[Life, August 31, 1953. Click for a much larger view.]

I like the way this advertisement attempts to bridge a generation gap:

Pencils all dressed-up in brand-new colors . . . and pencils in the time-honored shades of your own school days.

Pencils to please everyone! Or almost everyone: I was never a fan of the Pedigree pencil. This post explains why.

“You saw a full page ad about Pedigree in last week’s LIFE,” this ad says. Yes, I did, and I posted that very ad in 2017: “Cheaper buy the dozen.” I didn’t know that this ad was to follow.

It’s never too early to at least think about school supplies. It may already be too late. First-day-of-school dates are various in the Untied (sic) States.

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