In The New York Times, Dan Barry writes about the Entenmann‘s life:
For some self-conscious fans, buying an Entenmann’s pastry may call for a little wink-and-nod: The organic bakery was out of its locally sourced herb scones, so we thought it’d be fun to have an Entenmann’s, like the ones our grandmother used to eat out of the box in Massapequa . . .A related post
But Long Island working-class families like mine believed that a box of Entenmann’s conveyed class. It would be on proud display in the kitchen, prominent on the refrigerator or displacing plastic flowers as the table centerpiece.
Charles Entenmann (1929–2022)
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https://www.brentwoodnylibrary.org/adult/adult-podcast/brentwood-stories-episode-1-entenmanns-bakery
here's some more history
Thanks, Anon.!
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