Thursday, June 3, 2021

“Delicious Chewing Gum”

[National 4-H Club News, April 1941. Click for a larger, stickier view.]

To every thing there is a reason, not to mention a time and a place. I was looking for an advertisement that touted gum as an aid to concentration. I found this one.

“Try it yourself around the house, when reading, studying, driving or doing any number of other things”: what a pleasantly lackluster pitch.

comments: 9

Frex said...

driving around the house?

What a funny ad---so pseudo scientific.

Chris said...

I think the cow in the background is some kind of subliminal message.

Michael Leddy said...

@Fresca: I wondered about that.

@Chris: no wonder I’m chewing gum.

Anonymous said...

chewing gum sometimes came with trading cards

https://digitalcollections.nypl.org/items/b0c4c81b-a0eb-ef10-e040-e00a18067b21

Michael Leddy said...

I think he had some great seasons with the Romantics. : )

Elaine said...

Sugar content guarantees work for dentists!

Michael Leddy said...

Ha!

Anonymous said...

I have never seen an ad touting the benefits of gum so this was interesting to see.

The ad reminds me of the old smoking ads where cigarettes were touted as a way to reduce stress. Some ads even had doctors recommending specific brands!

Kirsten

Michael Leddy said...

Yep. Camels gave you “steady nerves.” And they were kind to your “T-zone.”