Thursday, June 3, 2021

“Delicious Chewing Gum”

[National 4-H Club News, April 1941. Click for a larger, stickier view.]

To every thing there is a reason, not to mention a time and a place. I was looking for an advertisement that touted gum as an aid to concentration. I found this one.

“Try it yourself around the house, when reading, studying, driving or doing any number of other things”: what a pleasantly lackluster pitch.

9 comments:

  1. driving around the house?

    What a funny ad---so pseudo scientific.

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  2. I think the cow in the background is some kind of subliminal message.

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  3. @Fresca: I wondered about that.

    @Chris: no wonder I’m chewing gum.

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  4. chewing gum sometimes came with trading cards

    https://digitalcollections.nypl.org/items/b0c4c81b-a0eb-ef10-e040-e00a18067b21

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  5. I think he had some great seasons with the Romantics. : )

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  6. Sugar content guarantees work for dentists!

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  7. I have never seen an ad touting the benefits of gum so this was interesting to see.

    The ad reminds me of the old smoking ads where cigarettes were touted as a way to reduce stress. Some ads even had doctors recommending specific brands!

    Kirsten

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  8. Yep. Camels gave you “steady nerves.” And they were kind to your “T-zone.”

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