Monday, July 11, 2011

Pogue, Hunsecker

At the New York Times, David Pogue is in hot (but not boiling) water after a recent presentation to public-relations professionals, titled “Pitch Me, Baby.” One detail:

On a later slide, he displays eight recent New York Times columns and identifies five as having come from public relations people. Pogue explains that, as a reviewer of new gadgets, there is no comprehensive database he can rely on to learn about new stuff. Hence he relies on companies and their hired pitchmen to tell him about new products.
Thus I had to laugh when watching Sweet Smell of Success (dir. Alexander Mackendrick, 1957) last night. Here is famed columnist J.J. Hunsecker, “The Eyes of Broadway” (played by Burt Lancaster):
“The day I can’t get along without a press agent’s handouts, I’ll close up shop and move to Alaska, lock, stock, and barrel.”

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