Tuesday, September 1, 2009

Enric Jardí on type

With its right-side-up and upside-down dual front covers, Enric Jardí’s Twenty-Two Tips on Typography (That Some Designers Will Never Reveal) / Twenty-Two Things That You Should Never Do with Typefaces (That Some Designers Will Never Tell You) (Barcelona/New York: Actar, 2007) is a cleverly designed two-in-one presentation of common-sense do’s and don’t’s about document design. Alas, Jardí’s advice is often undercut by an awkward translation from the Spanish. For instance:

It is often useful that these kinds of formulas have a fixed scale of element sizes beforehand. . . . However, it does occur that sometimes it is hard to see things even if they are exactly the planned size and in the place marked by the guidelines.
Even worse is a level of carelessness that suggests the absence of editing and proofing — sentence fragments, missing punctuation, even this sentence:
Look for contrast: itit iss better to have two very different typefaces than typefaces that “match.”
It’s even better though to correct typos.

Jardí’s advice is worth reading, but this book in its present form isn’t worth $24.95. Better to borrow (as I did) from a library.

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