[Life, November 15, 1954.]
This advertisement supposes an attentive audience, prepared to read every word. Did it work? It works with me. I am helpless before it. I surrender, gladly, and identify, if only for a moment, with that railroad man. I, too, welcome the question “How about some good hot coffee?” — with or without italics. I, too, welcome a “Coffee-break” — with or without a capital C, with or without quotation marks.
According to the Wikipedia article Break (work), the Pan-American Coffee Bureau was instrumental in popularizing the term coffee-break . Life has several 1952 advertisements with the Bureau’s full-length slogan, “Give yourself a coffee-break . . . and get what coffee gives to you.” Here’s one. The Oxford English Dictionary dates the term to 1951. Time (March 5, 1951): “Since the war, the coffee break has been written into union contracts.”
120 Wall Street was and is a skyscraper.
I am still peering ahead, as if looking for signals.
Coffee and repetition (Submitted for Your Perusal)
All OCA coffee posts (Pinboard)
Monday, May 19, 2014
By Michael Leddy at 6:43 AM