The clue for 18 Across in today’s New York Times crossword — “‘The one beer to have when you’re having more than one’ sloganeer” — brings back the past. The answer (in crossword caps): SCHAEFER.
When the world was young, Schaefer Beer was everywhere. The Schaefer slogan, which formed the opening and closing lines of a compelling jingle, played a part even in my life as a third-grader. Our teacher, Roslyn Vistreich, Mrs. Vistreich, had assigned us the task of bringing in and telling a joke for the class. Mine:
Why did the doctor tell the expecting mother to drink Schaefer?That’s funny — in at least a couple of ways. But Mrs. Vistreich was not amused. I was already on her bad side, being a clock watcher, staircase talker, and whistler. The joke didn’t help. No joke.
Because she was having more than one.
Schaefer Beer (Wikipedia)