[231 4th Avenue, Gowanus, Brooklyn, c. 1939–1941. From the NYC Municipal Archives Collections. Click for a much larger view.]
I enjoyed an outstanding porketta sandwich last week, and it brought to mind somthing I hit upon a few months ago, a tax photograph of a Brooklyn pork store, Suino d’Oro.
A little history:
In 1905, an “Italian provision store” that occupied this property had its stores of ham, cheese, and macaroni plundered by burglars. The culprits were later found fighting in a gutter over what had become of their loot: “What did y’ do with that cheese? Where’s all that ham that was left?”
In 1959, a newspaper advertisement has three Suino d’Oro addresses, none of them this one.
As late as 1980, a pork store with this name was sponsoring a local baseball team. There could be a connection. But some quick searching suggests that suino d’oro is common parlance in the world of pork.
Back to that sandwich: why porketta? Wkipedia explains:
In the Upper Midwest porchetta, more often spelled “porketta,” was also introduced by Italian immigrants to the iron ranges of Minnesota and Michigan. Porketta remains a popular local dish in towns such as Hibbing, Minnesota, with distributors such as Fraboni Sausage.And whaddaya know? Fraboni’s, a third-generation Italian grocery and deli in Madison, Wisconsin, plays a part in the story of our restaurateurs.
Now about that sandwich: it’s Italian pork roast, salsa verde, provolone, spinach, and banana peppers on focaccia.
[Click for a larger view.]Today, no. 231 is an apartment building encased in scaffolding. Brooklyn Newsstand helped me add some yesterday to this post.
Related reading
More photographs from the NYC Municipal Archives (Pinboard)

Good pic
ReplyDeleteHey, I know (knew—grew up in Madison) Fraboni’s! I know Hibbing, MN, too! And I know porketta!
ReplyDeleteI don’t know Brooklyn, not personally.
Thanks, Anon.
ReplyDeleteSmall world, Fresca.
https://www.bklynlibrary.org/digitalcollections/item/3aeb051d-b00d-471a-b058-d26173ba2cd9
ReplyDeleteanother pork store, interior
A cheerful sign, at least if you’re not a pig.
ReplyDelete