Sunday, March 17, 2019

A text for the day

It’s fitting that ad canvasser Leopold Bloom, who goes to sleep thinking of “one sole unique advertisement to cause passers to stop in wonder,” should see Saint Patrick as an ad man who came up with a smart way to capture the public’s attention. From “The Lotus Eaters” episode of James Joyce’s Ulysses (1922):

Happy Saint Patrick’s Day to all.

[Saint Patrick is said to have used the shamrock to explain the Trinity to the Irish.]

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