Saturday, December 21, 2013

On “native advertising”

From Counternotions, a commentary on “the race to the bottom of the advertising barrel”: You Might Also Like.

As an update to this piece points out, The New York Times has announced that will soon plunge into so-called “native advertising.” “Native advertising” is advertising designed to look like editorial content. Plunge is right.

[Found via Marco.org.]

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