Whither Wheaties?

Suddenly, neither of the two “real” (not store-brand) supermarkets in my town sells Wheaties. Not only are there no Wheaties: there is no slot on the shelf for Wheaties. And now I see this news:

If brands get too small, retailers may drop them from the store shelves. So General Mills has good reason to devote attention to what it calls “brands that we haven’t supported as much over the recent past” — such as Wheaties, which enlisted Vikings running back Adrian Peterson to appear on the cover.

Cover? That would be the front of the box, no? Maybe in the cereal biz it’s called the cover. Either way, I want my Wheaties — or yours.

Other cereal posts
“Fancy-pants cereal” : Rewriting a Grape-Nuts box : Rewriting a Shredded Wheat box