Monday, July 9, 2012

Prune shake

Inquiring minds want to know: what made you think this ad blogworthy?

First, its comedic value. Second, its comedic value. Third, I have to go with “comedic value.”

Haha. Is there a fourth reason?

Yes. This ad is relevant to a previous blog post.

You mean this one?

No, this one. I’m surprised to see that the prune shake served at the House of Toast in Bob and Ray’s Mary Backstayge, Noble Wife has some basis in reality, or at least a basis in some copywriter’s imagined reality. I mean, there’s no reason to think that anyone beyond this ad ever drank a prune shake, is there?

[Awkward silence.]

Is there?

Could a fifth reason for choosing this ad be the strange resemblance that the mother in the middle bears to Joan Crawford?

I hadn’t noticed that before. But I did notice that the guy and gal at the top seem to running into each other trying to get to a bathroom in time. That could be a fifth reason. Or that coy phrasing could be a fifth reason: “Sunsweet’s delicious — and does something for you.” Kapow! But, hey, wait a minute — you didn’t answer my question.

Sorry. The “C-L Process” is new to me. Or me to it. I gotta go.

[Awkward silence.]

See you soon.

[This ad appeared in Life, April 24, 1950.]

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